Audio-Technica ATR-3350 Lapel Mic
It's one of my biggest pet peeves. I've beaten this dead horse to death on countless occasions, but the one cardinal sin of social media video that sucks me right out from minute one is BAD sound. If I have to fight to hear you, I'd just as soon tune you out entirely.
That's why the minor $20 investment in an external microphone for your camera is so vitally important to a successful social media video. I headed out to 1000 Islands Nature Preserve in Kaukauna to prove why it's always better to clip on a mic rather than trust your camera to hear what you're saying.
Mark also writes regular columns on social media, technology, television and the Web.
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